How To Spot Trends By Arnold & Bird
Find all the different places to spot trends and how creative businesses and designs can get inspired.
Media
. Magazines–indie and mainstream
. Newspapers
. News sites
. Issuu and your local library are great resources
Inspiration sources
. Pinterest–go on with a plan and don’t get sucked in
. Crowdfunding sites–see what’s new
Exhibitions
. Pop ups
. Blogs–follow onBloglovin or Instagram or Facebook
Social media
. Facebook–what are people talking about, trending challenges, viral posts that are shared
. New platforms that are emerging and disrupting the scene–e.g. Vero or ElloCompanies
. Innovations and new concepts companies are bringing out
. Subscribe to companiesnewsletters you admire so you can get the first scoop.
. If your inbox is overflowing edit your preferences and maybe divert to aseparate inbox and check it twice a week
. Business publications–or subscribe to The Drum or Marketing Week
. Go comp shopping. See what’s on display, what’s their visual merchandising looking like. Companies like J Crew, Anthropologie, Selfridges are always experimental in their approach
. What is their marketing message?
. New business models
Trend experts
. Pattern Curator (obviously!)
. WGSN
. LSN Global
. Trend Bible
. StylusFind free content from these companies on their blogs, social media, reports and newsletters
Arnold & Bird was started by Joanne Griffin to creatively empower design-led souls in making their ideas a reality. She specializes in developing product ideas for creative businesses to expand their product range and bespoke graphic design.
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